Words We Should Stop Using

El Paso–Juárez, Texas and Mexico; photo by the author

Business and technology are filled with gendered, racist, and otherwise insidious words that we should stop using. I am not the first to point this out, nor will I write the most comprehensive post on the topic. Nevertheless, it is helpful for me, and hopefully the team at Brightflag, to maintain this list and refer to it as we work to eliminate biases and change deeply ingrained behaviors.

I will update this list over time, noting when I do so. The absence of a word on this list doesn’t mean that I endorse its continued use. Suggestions and critiques are welcome via comments or email.

Chief Customer Officer at Brightflag. I write about issues relevant to and situations faced by SaaS companies as they scale.